Trends in Advertising: Online vs Offline Audiences

The world of advertising has recently been divided into two different sectors: online and offline. With online activities sky rocketing and the power of the Internet to share information to people all over the world, it seems natural that this medium deserve its own type of audience. Hence, the birth of the online audience versus the offline audience.
The power of the online audience is enormous- it is an online audience. The audience is bringing value to the table. For example, I am not just creating a blog at the moment. I am also updating my Facebook status, e-mailing my work and looking at online store catalogues. Advertisers are having to come up with new, unique ways to reach me because I am moving fast. In essence, advertisers need to find  a way to be one step ahead.
When brands use traditional advertising practices in a new medium such as the online world, it does not come off as effectively. The online world is just that, a new medium, and therefore deserves a new advertising message. Personally I feel that online newspapers have not yet found an effective way to transfer themselves to the web, because they have simply put the same format online that can be found in the print format. The ads are equally boring online as offline, yet much easier to overlook online with all of the other distractions.


Until next week,
Natalie