Relapse.

All-in-all my brand-aholic ways probably will not ever go away. Brand marketers have the ability of positioning their brand exactly how they want to be seen in the eyes of their target audience by creating a brand personality through tone of voice and images. As long as these brands are targeting me then I will be a sucker.
A clothing brand that has a string brand personality is LuluLemon. They are the athletic, green brand that is trendy and fashionable. The logo is large on most of their products so people can wear this personality on their sleeves. When you think of LuluLemon you immediately think Yoga, female, active, green, 25-40. This means that Lulu has successfully given themselves brand personality traits that are strongly associated with their brand. Consumers, like me, will subconsciously or consciously buy this brand in order to be a part of this personality association. Another thing that builds Lulu's brand personality is its brand symbol. This symbol is meant to associate everything that the brand stands for just by seeing it.