The guerilla in the room

Guerilla marketing can be used as an innovative, exciting way to market and create buzz about a product. One guerilla marketing example that comes to mind as a successful campaign are the Mr.Clean clean street lines.

The Mr.Clean brand painted these pedestrian crossing lines extra white to promote their magic eraser. I think that this form of guerilla marketing is extremely effective because it is clever and although there are no words, most people will immediately recognize the Mr.Clean character and understand the message that has been delivered. This guerilla marketing campaign demonstrates some of the key aspects to a successful guerilla marketing stunt: 1. Simple actions that will create large buzz 2. Message is easily conveyed and leaves audience wanting to know more.
The Urban spam video says that urban spam (guerilla marketing) hit folk wherever possible, hit folk any means possible and with any message possible. I think that these are all true statements but they are looking at these statements in a negative sense. Guerilla marketing is indeed in your face, but I see it as a way to have fun with advertising and incorporate the consumer into the mix. Those who created the Urban spam video believe that  it is easy to ignore these marketing attempts and have fun on social medias...this may  be the case for some but I think that the success of guerilla marketing campaigns speaks for itself and it won't be a dying means of marketing anytime soon.

Natalie