The great white North

Based on the chilly weather we've been having, The North Face seemed like a suitable brand to follow on Twitter and Facebook. Personally, I own more than a dozen North Face items and consider them my winter staples when it comes to outdoor wear. I love this brand for its Canadian roots and dedication to quality, style and most importantly-for keeping me warm.



After following the North Face on Twitter for a week (I must admit it took me a good while to get signed up, as I was not previously a Twitter user but had wondered what the fuss was about) I have noticed that The North Face is a brand dedicated to outdoor winter sports and that it greatly supports its athletes. Most of TNF tweets are congratulating various athletes in competitions around North America in sports such as skiing, and snowboarding. TNF tweets several times per day in order to keep a captive audience and posts links every other day. Some links include charities and wildlife conservation. Apparently, TNF is a very giving brand that cares about its consumers and making the world a better place. These social media efforts help to enhance this image that TNF has created for itself. It is saying something that after one week of following TNF I have been completely opened up to the greatness of this brand.

http://twitter.com/#!/thenorthface



Natalie