GAP the bridge of new and old

An example of a successful ad campaign that combined new and old advertising techniques is the recent Gap Campaign. Gap teamed up with Groupon (a daily discount sight, featuring a new product each day) and offered $50 worth of apparel for $25. By the end of the day, 441,000 Groupons were sold, bringing in $11 million dollars. This incorporation of social media techniques helps to solidify the brand awareness that Gap creates with traditional advertising methods, in addition to increasing sales.