The guerilla in the room

Guerilla marketing can be used as an innovative, exciting way to market and create buzz about a product. One guerilla marketing example that comes to mind as a successful campaign are the Mr.Clean clean street lines.

The Mr.Clean brand painted these pedestrian crossing lines extra white to promote their magic eraser. I think that this form of guerilla marketing is extremely effective because it is clever and although there are no words, most people will immediately recognize the Mr.Clean character and understand the message that has been delivered. This guerilla marketing campaign demonstrates some of the key aspects to a successful guerilla marketing stunt: 1. Simple actions that will create large buzz 2. Message is easily conveyed and leaves audience wanting to know more.
The Urban spam video says that urban spam (guerilla marketing) hit folk wherever possible, hit folk any means possible and with any message possible. I think that these are all true statements but they are looking at these statements in a negative sense. Guerilla marketing is indeed in your face, but I see it as a way to have fun with advertising and incorporate the consumer into the mix. Those who created the Urban spam video believe that  it is easy to ignore these marketing attempts and have fun on social medias...this may  be the case for some but I think that the success of guerilla marketing campaigns speaks for itself and it won't be a dying means of marketing anytime soon.

Natalie

Trends in Advertising: Online vs Offline Audiences

The world of advertising has recently been divided into two different sectors: online and offline. With online activities sky rocketing and the power of the Internet to share information to people all over the world, it seems natural that this medium deserve its own type of audience. Hence, the birth of the online audience versus the offline audience.
The power of the online audience is enormous- it is an online audience. The audience is bringing value to the table. For example, I am not just creating a blog at the moment. I am also updating my Facebook status, e-mailing my work and looking at online store catalogues. Advertisers are having to come up with new, unique ways to reach me because I am moving fast. In essence, advertisers need to find  a way to be one step ahead.
When brands use traditional advertising practices in a new medium such as the online world, it does not come off as effectively. The online world is just that, a new medium, and therefore deserves a new advertising message. Personally I feel that online newspapers have not yet found an effective way to transfer themselves to the web, because they have simply put the same format online that can be found in the print format. The ads are equally boring online as offline, yet much easier to overlook online with all of the other distractions.


Until next week,
Natalie